Privacy Policy
Effective Date: 1 st July 2026
1. Introduction
Welcome to Har Ghar MFD, an initiative of AssetPlus.
This Privacy Policy explains how we collect, use, store, and protect information when you visit and use our Website. Our Website is intended to provide educational and informational content relating to the financial services industry, including fintech, wealth management, mutual fund distribution, financial literacy, and related topics.
By accessing or using this Website, you agree to the practices described in this Privacy Policy.
2. Information We Collect
Information You Provide
At present, we do not require visitors to register, create an account, or submit personal information in order to access the Website.
If you voluntarily choose to interact with our AI-powered chatbot or communicate with us through any available channels, the information you provide, including the content of your conversations, may be collected and stored.
3. Automatically Collected Information
When you visit the Website, certain technical information may be collected automatically, including:
* Browser type and version
* Device type
* Operating system
* IP address (where collected by our hosting or service providers)
* Date and time of access
* Pages visited
* Referring website
* General usage and diagnostic information
This information is used primarily to operate, secure, maintain, and improve the Website.
4. AI Chatbot
The Website includes an AI-powered chatbot to assist visitors with navigating the Website and accessing relevant information.
When you interact with the chatbot:
- Your conversation may be recorded and stored.
- Chat sessions may be reviewed for quality assurance, troubleshooting, service improvement, and training purposes.
- We do not intentionally identify users through chatbot interactions.
- Chat sessions are generally associated with an anonymous or system-generated identifier rather than your personal identity.
The chatbot may be supported by third-party technology or cloud service providers who process information on our behalf solely for providing, maintaining, or improving the chatbot service. Such providers are contractually required to safeguard information in accordance with applicable privacy and security requirements.
Users should avoid sharing confidential or sensitive personal information through the chatbot, including but not limited to bank account details, passwords, one-time passwords (OTPs), Aadhaar numbers, PAN numbers, investment account credentials, or other financial information.
Responses generated by the chatbot are intended for informational and educational purposes only and should not be considered financial, investment, legal, tax, or professional advice.
5. How We Use Information
We may use collected information to:
- Operate, maintain, and improve the Website
- Provide educational and informational content
- Improve the quality, performance, and accuracy of the AI chatbot
- Monitor Website usage and performance
- Maintain Website security and prevent misuse
- Analyze trends and user engagement
- Respond to technical issues or user inquiries; and
- Comply with applicable legal and regulatory obligations.
6. Cookies and Similar Technologies
The Website may use cookies, web beacons, pixels, or similar technologies to:
- Enable core Website functionality
- Remember user preferences
- Measure Website traffic and performance
- Improve user experience; and
- Understand how visitors interact with the Website.
You may configure your browser to refuse or delete cookies. However, some Website features may not function as intended if cookies are disabled.
7. Analytics and Third-Party Services
To operate and improve the Website, we may engage trusted third-party service providers for services including, but not limited to:
- Website hosting;
- Cloud infrastructure;
- Analytics and performance monitoring;
- AI and chatbot functionality;
- Security and fraud prevention;
- Content delivery; and
- Embedded multimedia content.
These third-party providers may process technical or usage-related information on our behalf to provide their respective services.
Where users access embedded content or services provided by third parties (such as videos, maps, or other interactive content), those third parties may collect information in accordance with their own privacy policies.
We encourage users to review the privacy policies of any third-party services they interact with through the Website.
8. Sharing of Information
We do not sell, rent, or trade personal information.
Information may be shared only:
- With trusted service providers who assist in operating the Website
- Where required by law, regulation, court order, or governmental authority
- To protect the rights, property, security, or safety of our organization, our users, or the public; or
- In connection with a merger, acquisition, restructuring, or transfer of organizational assets, subject to appropriate confidentiality obligations.
9. Data Retention
We retain information only for as long as reasonably necessary to:
- Operate and improve the Website;
- Maintain security and system integrity;
- Analyze Website performance;
- Improve chatbot functionality;
- Comply with legal, regulatory, or contractual obligations; and
- Resolve disputes or enforce our legal rights.
Information that is no longer required will be securely deleted, anonymized, or otherwise disposed of in accordance with our internal retention practices.
10. Information Security
We implement reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, disclosure, alteration, or destruction.
While we strive to protect information using commercially reasonable security measures, no method of electronic transmission or storage can be guaranteed to be completely secure.
11. Children's Privacy
The Website is intended for a general audience and is not specifically directed toward individuals under the age of 18.
We do not knowingly collect personal information from children. If we become aware that such information has been collected inadvertently, we will take reasonable steps to delete it.
12. Your Rights
Subject to applicable law, you may have the right to:
- Request access to information we hold about you
- Request correction of inaccurate information
- Request deletion of information, where legally permissible
- Withdraw consent where processing is based on consent; and
- Raise concerns regarding our handling of your information.
To exercise any of these rights, please contact us using the details provided below.
13. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations.
The revised Privacy Policy will be posted on this page with an updated Effective Date. Continued use of the Website after such updates constitutes acceptance of the revised Privacy Policy.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact:
AssetPlus
Email: compliance@assetplus.io
Address: Floor 8 Module 3A, Olympia Cyberspace, Alandur Rd, Abith Colony, Arulayiammanpet, 2nd street, Guindy, Chennai, Tamil Nadu 600032