SEBI wants mutual fund investor base to grow from 5 crore to 50 crore, sees digital distribution as key

Securities and Exchange Board of India (SEBI) Executive Director Manoj Kumar has laid out an aggressive roadmap for the mutual fund industry, urging a shift in focus from modest growth targets to expanding the investor base from about 5 crore to 50 crore over the next ten years.
Addressing the Moneycontrol Mutual Fund Summit in Mumbai, Kumar said that recent regulatory changes such as overhauling mutual fund rules and refining scheme categorisation have been designed to ready the industry for this next growth phase. He noted that at every such forum he raises the question of whether mutual fund participation can be scaled up to 50 crore investors.
Digital channels key to deeper penetration
Kumar highlighted that distributors remain central to increasing mutual fund reach nationwide, but stressed that digital distribution will be essential to tap underpenetrated markets.
He acknowledged the strong contribution of distributors in bringing the industry closer to investors, and added that to effectively reach rural and semi-urban areas, the ecosystem will need to depend more on digital platforms than on purely physical networks.
Kumar also pointed out that SEBI has rolled out several initiatives to support digital distribution and is increasingly deploying artificial intelligence for market surveillance. These tools include systems that can flag unauthorised mutual fund advertisements and help the regulator act quickly against such violations.
Focus on product simplification
To make mutual funds more appealing to retail investors, Kumar underlined the importance of simplifying offerings.
He said that if schemes are designed and explained in a simpler, more transparent way, investors will understand them better. Improved understanding, in turn, significantly lowers the risk of mis-selling, he added.
SEBI analysing why MF Lite failed to take off
Kumar noted that SEBI’s attempt to encourage passive investing through the MF Lite framework has not yet seen meaningful adoption, even though the regulator views passive products as a key part of the industry’s future.
He said that while passive investing is widely discussed and considered the need of the hour, the actual market response to MF Lite has been underwhelming. SEBI is therefore examining why the framework has not gained momentum and is looking at how to strengthen and broaden the passive investment ecosystem.
AMFI a role model
Kumar also commended the Association of Mutual Funds in India (AMFI) for its contribution to the industry’s evolution.
He remarked that the mutual fund industry has collectively performed very well, and that AMFI’s ability to guide and coordinate the sector despite not having formal Self-Regulatory Organisation (SRO) status offers a strong example for others.
While many other segments have tried the SRO model with mixed outcomes, AMFI has, without being officially designated as an SRO, created a robust framework that has significantly supported the growth and maturation of India’s mutual fund industry.
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